For Notting Hill Carnival 2026, we worked with Monarch Carnival to bring their chess-inspired theme to life. “The road is our board” became the thread running through everything, from the logo to the last sign on the road.

We created a 3D gold logo with the weight of a crown, then carried it onto an all-over print tee and shorts, the truck banners, the road boards (King of the Road, Queen of the Road, Make Your Move and Checkmate), DJ and social media announcements, and branded cups.
The goal was one bold, consistent look that the band, its supporters and the crowd could recognise from anywhere on the road.